{"id":4079,"date":"2021-01-29T13:48:24","date_gmt":"2021-01-29T13:48:24","guid":{"rendered":"https:\/\/formula1news.co.uk\/?p=4079"},"modified":"2021-02-16T18:58:27","modified_gmt":"2021-02-16T18:58:27","slug":"rob-bloom-departs-mclaren-to-join-aston-martin-racing-as-cmo","status":"publish","type":"post","link":"https:\/\/formula1news.co.uk\/rob-bloom-departs-mclaren-to-join-aston-martin-racing-as-cmo\/","title":{"rendered":"Rob Bloom Departs McLaren To Join Aston Martin Racing As CMO"},"content":{"rendered":"\n<p>Rob Bloom has been appointed the chief marketing officer (CMO) of the <a href=\"https:\/\/formula1news.co.uk\/tag\/aston-martin-racing\">Aston Martin F1 Team<\/a> after leaving McLaren.<\/p>\n\n\n\n<p>Speaking to <a href=\"https:\/\/formula1news.co.uk\/\">Formula1News.co.uk<\/a> on Friday, Bloom described the move as a \u201chuge privilege\u201d and thanked Jefferson Slack \u2013 who was <a href=\"https:\/\/formula1news.co.uk\/aston-martin-looking-to-become-one-of-f1s-most-successful-teams\/\">appointed commercial director<\/a> of the Silverstone-based team in September \u2013 in particular.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>READ: <a href=\"https:\/\/formula1news.co.uk\/jordan-king-on-racing-in-different-championships-making-a-potential-return-to-f1\/\">Jordan King On Racing In Different Championships &amp; Making A Potential Return To F1<\/a><\/strong><\/p>\n\n\n\n<p>\u201cIt is a huge privilege to join Aston Martin Cognizant Formula One team at the dawn of an exciting new era,\u201d Bloom told this publication.<\/p>\n\n\n\n<p>\u201cThere are few opportunities in life to work with a brand as prestigious as Aston Martin and to be joining at this pivotal time \u2013 as the company returns to Formula One as a manufacturer with a real purpose \u2013 is a challenge I am incredibly excited to be taking on.<\/p>\n\n\n\n<p>\u201cI have a lot of admiration for the team \u2013 especially the energy, enthusiasm and fighting spirit it has demonstrated over the years.<\/p>\n\n\n\n<p>\u201cI\u2019m joining a great group of people and I am committed to challenging myself and those around me to deliver a brand and marketing strategy that captures the unique spirit of this team and its fans.<\/p>\n\n\n\n<p>\u201cThroughout my career I have championed a fan-first agenda and I look forward to inviting our global fanbase to join us on this truly exciting journey.<\/p>\n\n\n\n<p>\u201cI am grateful to the executive team, including Jefferson Slack for this opportunity. It\u2019s an honour to come on board and make my mark,\u201d he added.<\/p>\n\n\n\n<p>Bloom spent over eight years at <a href=\"https:\/\/formula1news.co.uk\/tag\/mclaren\">McLaren<\/a>, working a number of roles in their social media and broader marketing team.<\/p>\n\n\n\n<p>Most recently, he served as the McLaren Group\u2019s digital director and was responsible for improving fan engagement via social media and other channels.<\/p>\n\n\n\n<p>Bloom\u2019s addition to the Aston Martin F1 Team comes hot on the heels of their rebrand at the start of 2021 and <a href=\"https:\/\/formula1news.co.uk\/cognizant-explains-why-it-decided-to-enter-f1-with-aston-martin-despite-global-pandemic\/\">confirmation that Cognizant will be their title sponsor<\/a> this year.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>READ: <a href=\"https:\/\/formula1news.co.uk\/wolff-reacts-to-horner-claiming-verstappen-is-better-than-lewis-hamilton\/\">Wolff Reacts To Horner Claiming Verstappen Is Better Than Lewis Hamilton<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>The contents of this article can only be reused and republished by other media outlets in accordance with our&nbsp;<a href=\"https:\/\/formula1news.co.uk\/copyright-policy\/\">Copyright Policy<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rob Bloom has been appointed the chief marketing officer (CMO) of the Aston Martin F1 Team after leaving McLaren. Speaking to Formula1News.co.uk on Friday, Bloom described the move as a \u201chuge privilege\u201d and thanked Jefferson Slack \u2013 who was appointed commercial director of the Silverstone-based team in September \u2013 in particular. READ: Jordan King On Racing In Different Championships &amp; Making A Potential Return To F1 \u201cIt is a huge privilege to join Aston Martin Cognizant Formula One team at the dawn of an exciting new era,\u201d Bloom told this publication. \u201cThere are few opportunities in life to work with<\/p>\n","protected":false},"author":3,"featured_media":4083,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,21,26],"tags":[86,145,38,78,282],"class_list":["post-4079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editors-picks","category-featured","category-latest-news","tag-aston-martin-racing","tag-jefferson-slack","tag-lawrence-stroll","tag-mclaren","tag-rob-bloom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rob Bloom Departs McLaren To Join Aston Martin Racing 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